Simi Li Riba (Give Me Jam) - שימי לי ריבה#

Production Design & Graphic Design

Produced by Bad Kid Productions, 2017
Directed by Shay Jibri

Simi Li Riba, a music video for the ever-talented Israeli musician Shimon Smith, was Bad Kid's premiere project. I took on the roles of production designer and graphic designer, ensuring visual continuity throughout the video and serving the director's vision of two distinct worlds. I designed the jam label, which we used as a springboard to brand the project. I created many of the props and selected Shimon's looks throughout the video.